Updated: Dec 10, 2020
You keep hearing and reading that you can use social media networks for everything. Besides getting in touch with old friends and publishing some great photos and videos of your family and pets, social media should definitely be considered to market properties you are selling.
According to a recent study from the National Association of Realtors, social media is becoming more and more important for real estate agents:
Almost 80% of realtors actively use social media for real estate
Nearly 50% of real estate businesses already notice that social media can bring better quality leads when compared with other sources
Almost 100% of millennials and 90% of baby boomers begin their home search online.
As you can see, social media does have a word to say in the real estate market as well. However, you need to ensure that you have a concrete strategy.
How Social Media Can Help A Real Estate Agent
We know that real estate agents never stop. They are always busy attracting new clients, putting up properties for sale, closing deals, negotiating, among so many others. This means that you need to focus on the social media networks that can bring the best results.
In what concerns the real estate market and if you can only have one active social media account, then this should be it.
The main reason why Facebook is so popular for realtors is that it allows you to target the audience for any specific real estate business, income, and age.
While it is highly likely that your audience is already on Facebook which makes things a lot easier for you. It is also important to keep in mind that you can easily publish listing-related content and updates, communicate with customers, book appointments, and even curate reviews.
In addition to all this, you also have Facebook ads that allow you to sell a property even faster.
One of the main reasons why you should consider LinkedIn is to grow your network and show off your industry experience with other realtors.
Ultimately, LinkedIn won't be used to promote or sell your listings directly but instead to have your own company's page where employees can also share their experiences.
As you probably already know, Instagram is the perfect social media platform to add photos of the properties you are selling. However, you want to make sure that you only use the best photos you have to get the positive attention you are looking for.
In addition to adding the best images to your account, you can also use Instagram Stories, for example. This way, you can show a bit more about your listings and make regular updates if you want.